Seth Werner

Seth Werner

The Big Cheese

Probably best known for creating the California Raisin "Dancing Raisins" campaign, and "Alex the Dog" for Stroh's Beer, Seth Werner has been an Adweek All Star on three coasts: East, West, and Southwest.

In June of 2011, Seth started a new agency, big (big idea group) where he is Executive Creative Director and big cheese.

Formerly Executive Creative Director and Senior Partner in the Charlotte Office of Eric Mower and Associates, Seth was responsible for work on Nucor Steel, Domtar Paper, Bojangles Famous Chicken and Biscuits, Charlotte Pipe and Foundry, and The Grove Park Inn, among others.

Prior to joining Mower, he was with Publicis Mid America, formerly The Bloom Agency in Dallas, where Werner held President, Co-Chairman, and Chief Creative Officer titles, working on TXU, Nestle, TGI Friday's, BMW, CellularOne, The Principal Financial Group, the Sixth Floor Museum, and the Dallas Convention and Tourism Board.

Prior to Bloom, Werner was at Foote, Cone, Belding, San Francisco, where he created the California Raisin Campaign.  He was at Lowe Marschalk, New York, part of The Interpublic Group, prior to that, where he worked on Stroh's Beer, Gillette, Citicorp, and Coca Cola products.

Seth Werner is a graduate of Boston University, School Of Public Communication. And is a Distinguished Alumni of the University.

He is married to Monique and has 3 boys. He enjoys golf, and weight lifting. Not to mention creating popular advertising campaigns.

See the Work

Big, but not too.

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